When you walk into Sylvain Melloul International Hair Academy during the month of October you can feel a palpable energy buzzing in the atmosphere. It is nearly impossible to not THINK PINK – from students and staff rocking their pink t-shirts and pink bracelets to the hot pink hair chalk being applied to our salon floor clients. Last year we started SMITOBER at our Academy – a month long fundraising and awareness campaign for Breast Cancer. We had such great success last year with our student and community involvement fundraising over $2500 donated to the Breast Cancer Research Foundation.

Thinking Pink

This year marks our second annual SMITOBER with bigger and better events, more student and community involvement, and lastly we have set a goal to double our fundraising efforts to raise $5,000 to donate to help the fight against breast cancer. This year we will be donating locally to the The Centra Pearson Regional Cancer Patient Support FundHelp us fight. To donate online, please click here.

Why do we do SMITOBER?

We all know someone who has been diagnosed with breast cancer. In fact, 1 in 8 women in the United States will be diagnosed with breast cancer in their lifetime (reference, Breast Cancer Facts). Some of our students and clients have been diagnosed at some point in their life, making this cause true and dear to our hearts. So for a multitude of reasons, we find this month to be extra special as we rally our Academy around a centralized cause to raise awareness and funds while trying to have fun along the way. The sense of community and giving back is a pillar of our Academy, so choosing to help a cause that directly affects our student population and clientele was an easy decision.

SMITOBER is a busy month! If you haven’t seen our students rocking their Pink Sylvain Melloul T-Shirts, stop by the Academy during October.